Secrets to Successful e-Commerce
John Tomich, Co-founder & CEO of Onestop Internet (www.onestop.com), gives the keys to successful marketing. Use John’s secrets to help your product’s marketability and get your product out there.
- Effective customer acquisition is critical to a successful online presence
- Useful data will greatly benefit your marketing ability
- Sharing data among marketing silos will increase your ROI
In our business as an e-commerce services provider, the one area that we focus the most on, that we’re spending the most money on for technology tools and building out staff is far and away marketing services, acquiring customers online. There’s obviously – as we all know, there’s a huge retail rush to go online.
Online sales are growing faster than brick-and-mortar sales and companies are doing everything they can to maximize their presence online. So, it means that it’s even more competitive now than it was five years ago for example to acquire customers. So, you have to be that much more efficient.
And one of the ways in which companies are not efficient, in our experience is that they have different groups managing different aspects in the marketing campaign. So, they might have one group doing their search campaign. They might have another group managing their affiliate relationships. Somebody else might be doing display advertising and they are not effectively sharing data.